Loos' and Colomina's

- On mediated consumption

It is important to consider that we are increasingly watching the world from a mediated perspective, rather than the actual. How often are we somewhere special, take a photo, then look at the shot on the camera screen, rather than the actual thing or place still in front of us?

This dictates that the mediated experience means we not only miss much of the detail around us, but more importantly the overall experience, which would include sounds, smells, context, and even the experience of how we arrived at such a place, so we lose out on the arbitrary possible occurrences that we had not planned for, which can lead to alternative experiences, events and even life paths.

Experience has the built in notion of chance. If it is true that we can only really control half to three quarters of our outcomes, the other part is relevant. But we usually assume its influence will be bad. Perhaps that smaller part is sometimes actually the most interesting and more important bit that provides path splits and tangents as we meander through life. 

In our heads we direct our lives very closely, but that is not really the case. It is our socially conditioned outlook that will not acknowledge the reality, and so our mind edits it out. This in turn accumulates and resists the 'random', which we perceive as ‘other’ and so our base senses harden against it.

The Winchmore Hill shoot: